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HELLOOO
Name : Ho Kian Lam, Andrew
Title : CREATIVE DIRECTOR
Email : anderlooo@yahoo.com.sg
Mobile : +65 81383616
“I will smash you like how I smashed through the wall. Be ready, brother!”
– Andrew “The Rhino”
A wrestling fan since six, I dreamed of delivering such trash talk, forehead mashed against Stone Cold Steve Austin’s, in the ring.
Well, that never happened.
Instead, I spoke to a 54-year old lady from HR and found myself making a splash on double page spreads as an FA artist. I knuckled down and ground my way out of the studio, until I could finally throw down as an art director. Through all the bumps and boos, I picked up skills and techniques from veterans who were at the pinnacle of their craft. Each of them pushed me towards bigger, better stages of my career.
Finally, I started to feel like a “babyface”, with wins from Cannes Lions, D&AD, Clio, LIA, Spikes, AdFest and Gongs. Every trophy I lifted above my head added to the weight of expectations I had for myself in championing the next metal worthy idea.
I may never get to face Stone Cold.
But I continue to fight against some of the toughest briefs – from Asia to Europe, tag-teaming with awesome creatives in an
unforgettable, unmissable royal rumble.